The Loyalty & Reward Co team belong to a lot of loyalty programs. I mean literally hundreds. When we walk into a retailer and they ask if we’d like to join their...
Loyalty Programs
My Identity Was Stolen. Stocard Saved Me.
One of the challenges with being an idiot is you spend your life doing stupid things. Such was the case a few weeks ago when I took the kids to the pool. On our return...
NEWS FLASH: You Can Now Redeem Your Qantas Points At HOYTS Cinemas
HOYTS have today launched a major partnership with Qantas which allows Qantas Frequent Flyer members to redeem Points for movie tickets, popcorn, drinks, and the...
Menulog Kills Their Loyalty Program Dead
Menulog has a variety of approaches to deliver value to members and thereby engender loyalty. And according to their market research, their formal loyalty program is...
Oporto’s Loyalty Fail: Lazy member profiling in the age of big data
As a loyalty management consultant I join every loyalty program I can to study the design, the lifecycle marketing approach, and the value provided. It is always a...
EasyFuel: a new loyalty coalition program taking on Qantas, Velocity & flybuys
Small-to-medium enterprises (SME’s) often struggle to run a loyalty program which returns value, the essential ingredient for meaningful member engagement. Even if a...
Qantas Relaunches Aquire As Qantas Business Rewards
Qantas Loyalty has today relaunched their B2B Aquire program as Qantas Business Rewards. Launched in 2013, Aquire has already undergone a number of changes, including:...
HOYTS Rewards seeks Star Wars Biggest Fan
HOYTS Rewards are running a very innovative competition for the latest Star Wars movie Rogue One. The competition is open to HOYTS Rewards members only, and offers a...
Everything we know about Upsell technique we learnt from Sepia Restaurant.
Last week Loyalty & Reward Co was privileged to enjoy lunch at Sepia in Sydney, a top-end, highly-awarded restaurant that local foodies simply rave about. When we...
flybuys offers FREE Velocity Gold status
As part of the new and exciting partnership with Velocity Frequent Flyer, flybuys is sending out invitations to certain members inviting them to Explore Gold with a...