As part of the new and exciting partnership with Velocity Frequent Flyer, flybuys is sending out invitations to certain members inviting them to Explore Gold with a free 3 month Gold status.
To be eligible the flybuys member must:
- Be a Velocity member
- Have linked their flybuys and Velocity memberships within their flybuys account
- Be a current Qantas Frequent Flyer Silver, Gold, Platinum, Platinum One or Chairmans Lounge member
Eligible members have just 10 days to submit their application.
This campaign reflects a similar (and very successful) status-match campaign Velocity ran back in 2011 when CEO John Borghetti made a strategic and aggressive play for Qantas’ corporate business travellers.
This may be a taste of things to come as Velocity & flybuys exploit their tie-up to take the fight to Qantas and Woolworths Rewards. There will be blood, with the likely winner being consumers who will benefit from the increased no-holds-barred competition.
Philip Shelper is a specialist loyalty consultant based in Sydney, Australia who obsesses about everything to do with loyalty and rewards. His company Loyalty & Reward Co are a leading loyalty management consulting firm.
Let’s connect! https://au.linkedin.com/in/philipshelper