flybuys offers FREE Velocity Gold status


As part of the new and exciting partnership with Velocity Frequent Flyer, flybuys is sending out invitations to certain members inviting them to Explore Gold with a free 3 month Gold status.

To be eligible the flybuys member must:

  • Be a Velocity member
  • Have linked their flybuys and Velocity memberships within their flybuys account
  • Be a current Qantas Frequent Flyer Silver, Gold, Platinum, Platinum One or Chairmans Lounge member

Eligible members have just 10 days to submit their application.

This campaign reflects a similar (and very successful) status-match campaign Velocity ran back in 2011 when CEO John Borghetti made a strategic and aggressive play for Qantas’ corporate business travellers.

This may be a taste of things to come as Velocity & flybuys exploit their tie-up to take the fight to Qantas and Woolworths Rewards. There will be blood, with the likely winner being consumers who will benefit from the increased no-holds-barred competition.

Philip Shelper is a specialist loyalty consultant based in Sydney, Australia who obsesses about everything to do with loyalty and rewards. His company Loyalty & Reward Co are a leading loyalty management consulting firm.

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