Let’s take a step back Kids go through shoes fast. Whether it is from how quickly they grow or how quickly they destroy them, at some point a parent or relative will...
Data Capture & Usage
Digital wallets, payments and convergence in loyalty
Loyalty programs can introduce payments and digital wallet capabilities via app solutions which allow members to hold everything in a single place (convergence). This...
Your Artificial Intelligence and Machine Learning Loyalty Use Case Toolkit
Loyalty programs are data collection machines. Across the globe, many companies are already experimenting or heavily using either machine learning or artificial...
Card Linking and Bank Account-Linking in Loyalty Programs
Brands are increasingly considering the adoption of card-linking and bank account-linking to supplement their loyalty program proposition for customers. Banks, card...
Loyalty Psychology Series: Customer Delight and Decision Affect Theory
Customer delight is a powerful strategy that brands can use either tactically or as an ongoing technique to drive deeper member engagement. The emotion of 'delight'...
Next Best Action Platforms to Build Customer Loyalty
The loyalty tech landscape is growing, with rapid development of technological and innovative solutions to suit any and every loyalty concept. One area that has seen...
Personalisation of SHEIN: A Case Study
Personalisation is the way the world is going. Since COVID-19, online shopping has become increasingly popular, where customers prefer to be a part of a personalised...
The oversaturation of points programs: Are you too late to the points party?
The loyalty landscape across all industries has become oversaturated with meaningless points programs. This has largely manifested as a result of industry competition,...
Bayfield’s Member Benefits: The local letdown
Small businesses and local approaches to loyalty programs Many companies like to bestow titles on their customers. This is even more prevalent for companies that have...
Sleep Number’s InnerCircle Rewards: Gamifying the long purchase cycle
InnerCircle is a Rewards program for Sleep Number, an American manufacturer that makes mattresses, bed foundations and bedding accessories. To offset a typically long...