INSIGHTS

INSIGHTS

Mad Mex Big Burrito Challenge

Mad Mex Big Burrito Challenge

Written by Federico Couret and Scott Harrison A one-kilo burrito (plus churros) sounds like a lot, but it’s no match for two hungry loyalty consultants. Especially when...

Formula 1 enters the loyalty space

Formula 1 enters the loyalty space

The hysteria around Formula 1 (F1) continues to grow rapidly each year, with TV audiences of approximately 1.55 billion and nearly 19 million followers on Instagram. F1...