Menulog’s biggest party has kicked off, and we’re all invited! The online food delivery service has recently launched a new promotional campaign titled the ‘Baller...
Scott Harrison
Give with Bing: Charity through loyalty
Give with Bing is a new way to support the causes you care about from Microsoft. In early October of 2020, the tech giant announced a shift in product naming from Bing...
JB HI-FI: Building loyalty through value
Thousands of consumers have been spending more time working, learning and entertaining themselves from home, and increasing their online shopping behaviour in response....
Aesop – A kindness is never wasted
At Loyalty & Reward Co, when we talk with clients about loyalty, we often discuss the importance of the ‘value exchange’. One example of a value exchange is where...
Goodbye Woolworths Rewards, Hello Everyday Rewards… again?
There is a new (but old) name, and new shiny orange card. Last week, Woolworths rebranded the Woolworths Reward loyalty program to the name Everyday Rewards. The...
Loyalty Program Fraud: The $1 Billion Issue
Loyalty programs offer a lot of benefits to members, whether in the form of points, discounts, or special benefits. While they have become a way for businesses to...
Woolworths Rewards App: Customer Experience Review
Lockdown has seriously impacted the way brands service their customers, requiring many to rapidly adapt the customer experience to meet new habits and needs. One prime...
Moral Self-Licensing: Why We Reward Good Behaviour With Indulgence
“I’ve been running every day, but I haven’t had this many snacks in years” is what the creator of the hit sci-fi show ‘Black Mirror’ said in a recent interview about...
Why personalisation is essential to customer loyalty
Brands and marketers are increasingly recognising that personalisation is essential to building customer loyalty. Loyalty programs provide a great opportunity to reward...
Time for Dymocks Booklovers to turn the page?
Dymocks Booksellers is one of Australia's leading brands when it comes to books. In a retailing space where many have failed, constant innovation has allowed the brand...