Loyalty programs can play an important role in enhancing the customer experience. They are there to provide customers with value and solve problems, to help companies...
Scott Harrison
Everyday Pay, Wpay and more; Woolworths is about to do something big
Woolworths is about to do something big. Back in June, Woolworths announced it was taking the ‘next step in its evolution into a retail ecosystem’ with the launch of...
Google’s Cookieless Delays, Time To Focus On Zero Party
Google’s plans to phase out support for third-party cookies has been delayed until 2023; originally slated for early 2022. It is a welcome extension to an industry-wide...
UNIQLO App: Where did it all go wrong?
I’m a fan of UNIQLO. I like their products; the limited-edition collaborations, the signature closet staples and the typically low-cost high-quality design. The same...
Zero-Party Data: What Is It & How To Collect It?
In the new era of data, zero-party is digital gold. Data is becoming increasingly integral as brands seek to understand more about their customers. But as this desire...
This year’s 100 Days of Summer is a real BWS bummer
BWS are really feeling the heat after launching a 100 Days of Summer campaign that falls short of the previous year. Every year, the 100 Days of Summer campaign kicks...
The Rise of White Label Gaming Platforms with Gamify
Gaining the attention of consumers has become increasingly difficult. Over time, many of the initiatives that brands once campaigned to excite us have set a precedent,...
Twitch is the Ultimate Example of Gamification
Twitch is the world’s leading live streaming platform for creative content, with a primary focus on video games. Millions of gamers stream their live gameplay,...
Menulog’s Baller Banquet: Gamifying food delivery 🥳🥳🥳
Menulog’s biggest party has kicked off, and we’re all invited! The online food delivery service has recently launched a new promotional campaign titled the ‘Baller...
Give with Bing: Charity through loyalty
Give with Bing is a new way to support the causes you care about from Microsoft. In early October of 2020, the tech giant announced a shift in product naming from Bing...