HOYTS have today launched a major partnership with Qantas which allows Qantas Frequent Flyer members to redeem Points for movie tickets, popcorn, drinks, and the...
Member Engagement
Sorry! Your massive eDM open rate is a lie.
Back in 2008, I joined Qantas Frequent Flyer, and worked in the Program Design team for nearly 4 years. That period was a golden one for Qantas Frequent Flyer; the...
Cellarmasters’ Meet the Makers Annual Wine Tasting Event
Loyalty & Reward Co are eagerly looking forward to Cellarmasters' Meet the Makers Annual Wine Tasting Event in Sydney this Friday evening. With over 500 brands,...
IKEA Deliciously Delights With Brilliant Cooking Engagement Play
Loyalty & Reward Co love IKEA’s recent engagement campaign to promote their big kitchen sale in Canada. Cook This Page was launched in IKEA stores to drive deeper...
Google Relaunch Their Rewards Program, Local Guides.
Back in August, Loyalty & Reward Co wrote about Google’s Reward Program; Local Guides In summary, members earn points for posting business reviews, rating, photos,...
OMG. St George bank just delighted me with a loyalty reward!
Australian banks aren’t known for their generosity of spirit, despite achieving record multi-billion dollar profits year after year. In misery and apathy Australian...
Opal Card Rewards has launched . . .
. . . or at least it should. Can Transport For NSW not see the potential gold-mine they’re sitting on? For those who don’t know, Opal Card is a payment card for public...
Woolworths Marvel Super Discs provide a loyalty lesson to Woolworths Rewards
Loyalty & Reward Co have been ardent observers of Woolworths Rewards ever since the tie-up with Qantas Frequent Flyer back in 2009 (with their predecessor Everyday...
Breaking News: Google Maps discovers Skull Island, home of King Kong!
Have you always wondered where King Kong’s home is actually located? While the archaeologists who first discovered Skull Island have tried to keep its location secret,...
Spotify Use Anti-Delight To Drive Customer Engagement
As engagement aficionados’, Loyalty & Reward Co spend countless hours obsessing about customer delight and the role it can play in driving affinity with a brand....