When making decisions, individuals do not necessarily consider all available information or act rationally. Mental shortcuts, known as heuristics, and cognitive biases...
Federico Couret
CapitaStar omnichannel loyalty program
The last couple of years have reshaped consumer behaviour worldwide with more and more people are shopping online. The digital economy continues to grow, and it is fair...
Menulog’s StampCards loyalty program
You’re done for the day, the couch is calling your name and you just can’t be bothered to prepare dinner. You’re craving something, but don’t know what. Pad Thai… maybe...
Aldi loyalty program, a different approach
The supermarket sector in Australia is dominated by Woolworths and Coles with 37% and 28% market share respectively. They also dominate the Australian loyalty space...
THE H.O.G. LOYALTY PROGRAM – STAYING TRUE TO ITS MEMBERS
I never had a Harley Davidson and never wanted one. Still, I was giving them my money and had some allegiance to the brand. Not that I don’t like Harleys (the Road King...
El Corte Ingles UK Travelers program, does it make ‘the cut’?
El Corte Inglés is Spain’s only department store chain and one of the biggest department store groups in Europe. Encompassing the largest collection of designers of any...
MyLenovo Rewards: the new kid on the block
MyLenovo Rewards just launched last week in Australia offering $10 instantly in reward points for joining and 2.55% back in points for every dollar spent in their...
Vans Family: An Off The Wall Loyalty Program
In 1966, Paul van Doren, his brother James and a couple of friends opened a shoe business in Anaheim, California. They manufactured canvas deck shoes with grippy soles...