Innovative loyalty programs are frequently considered to be the by-product of well-established corporate enterprises, many of whom possess the wealth and capacity to...
Amy Gavagnin
Treasure Rewards : Let the ultimate bargain hunt begin!
TK Maxx has quickly become one of the most globally successful superstores around today, providing consumers with unique and quality products across fashion, homeware,...
The Key Rewards: Are coalition programs the future of retail?
Retail is possibly the most saturated industry in the world with new brands and products sprawling out of every corner on a daily basis. This makes it particularly...
Adairs Linen Lovers: Almost no downside, but just how much do you love linen?
Like many of my millennial and Gen Z counterparts, a good aesthetic shot of a professionally styled interior takes up a good chunk of my Instagram feed. The idea of...
H&M membership program: Not the worst, but needs work
H&M is highly popular for their on-trend, affordable range of clothing across all categories. I only recently learned of their loyalty program, however, after being...
Frank Body’s Hotel Pink: Harnessing the power of member generated advocacy
Frank Body is a very well-known skin care brand popular for its signature coffee-scrub, but even more so for the brand’s clever embodiment and personification of the...
Loyalty communications: 3 ways to improve engagement
Communications play a critical role in establishing a more personal, one on one connection with your members. However, one of the biggest reasons consumers today avoid...
The JRE points program: Japanese loyalty is all about convenience
Those of you who have travelled to the land of the rising sun know just how dependent the everyday citizen is on trains, with an average of 6-7...
Marvel Insider: A SUPER loyalty program. Here’s why.
Marvel superheroes and comic books are a much-loved part of popular culture, contributing billions of dollars’ worth in collectible action figures and movies every...
Bonds & Me: Reviving member engagement.
The Bonds & Me loyalty program has recently undergone an exciting makeover, claiming to offer new ways to reward its members every time they shop with Bonds. Bonds...