Like many of my millennial and Gen Z counterparts, a good aesthetic shot of a professionally styled interior takes up a good chunk of my Instagram feed. The idea of...
Amy Gavagnin
H&M membership program: Not the worst, but needs work
H&M is highly popular for their on-trend, affordable range of clothing across all categories. I only recently learned of their loyalty program, however, after being...
Frank Body’s Hotel Pink: Harnessing the power of member generated advocacy
Frank Body is a very well-known skin care brand popular for its signature coffee-scrub, but even more so for the brand’s clever embodiment and personification of the...
Loyalty communications: 3 ways to improve engagement
Communications play a critical role in establishing a more personal, one on one connection with your members. However, one of the biggest reasons consumers today avoid...
The JRE points program: Japanese loyalty is all about convenience
Those of you who have travelled to the land of the rising sun know just how dependent the everyday citizen is on trains, with an average of 6-7...
Marvel Insider: A SUPER loyalty program. Here’s why.
Marvel superheroes and comic books are a much-loved part of popular culture, contributing billions of dollars’ worth in collectible action figures and movies every...
Bonds & Me: Reviving member engagement.
The Bonds & Me loyalty program has recently undergone an exciting makeover, claiming to offer new ways to reward its members every time they shop with Bonds. Bonds...
Forever You – A lesson to retailers on what not to do.
Forever New excels at offering women sophisticated, graceful, and fashion-forward clothing. Unfortunately, this same sophistication does not quite extend to...
Reebok UNLOCKED – Loyalty engagement done right
The must-have footwear fashion item for many young adults of the 21st century has evolved from the tall stiletto or custom leather shoe to the common...
Maverik Adventure Club: Spicing up your next re-fuel
Be honest, nobody wants to go and get fuel. If your experience is anything like mine, you’re on your way home, your car keeps pinging, so you pull up to the closest...