It’s not something that’s widely talked about, but loyalty fraud is extremely prevalent. When you consider points are a currency with a defined value, and account...
Month: September 2016
Flybuys takes on Qantas Assure
flybuys have challenged Qantas Assure to a classic ‘step-battle’ with their latest campaign, where members can earn 10% off fruit & veg at Coles by achieving steps...
Disney’s Brilliant Grassroots Play To Promote Pete’s Dragon
Loyalty & Reward Co love Disney’s marketing technique to promote their latest movie Pete’s Dragon. Disney has employed local poster-distribution companies to stick...
Loyalty Psychology: Light up your customer’s brain like a Christmas tree
There is plenty of evidence to suggest surprise & delight campaigns as part of a loyalty program help forge a strong emotional connection between brands and...
HSBC Claims Wednesdays With An Exclusive Rewards Offer
HSBC Visa Credit or Debit card customers can enjoy 2-for-1 tickets at HOYTS after the launch of HSBC Wednesdays. The twelve month partnership between HOYTS and HSBC...