I love your simple points-based model, easy to join and understand
I love your sleek app design, which is always ready in my hand.
I love your café recommendations, it’s like you can read my mind
I spend so much it makes me sick, it even makes me rhyme.
I love the way you gamify, how you track progress to my next reward
The way you helped me reach elite status, so I can now earn even more.
You set me personalised points challenges, helping me build new habits
I’ve increased my frequency and recency, so I could boost my balance.
I love that you give me bonus points every time I try somewhere new
When I set my preferences, collect team lunches, or provide feedback to you.
I love all of the ways you communicate, you’re conversational, relevant and witty
I love how much I want to refer you, to everyone I speak to in Sydney city.
I love that I can order ahead, and skip the line without having to call
That’s why I don’t ever look elsewhere, not even a little bit, not even at all.
(Inspired by 10 things I hate about you.)
Stacey is a digital marketing expert with extensive experience in loyalty, blockchain loyalty, eCommerce and social media.
As the Marketing Director at Loyalty & Reward Co, Stacey develops and drives marketing initiatives for clients, including member lifecycle management approaches, ongoing promotional campaign management, digital marketing and social media strategy, market research and investor relations.
Stacey is also running the Loyalty & RewardCo business websites http://www.rewardco.com.au and http://www.blockchainloyalty.io and regularly contributes content.