Everybody hates your brand is a weekly podcast from two marketing veterans, Jen Clinehens and Rob Voase, who discuss everything from CRM to Customer experience to Brand to marketing careers.
Recently Philip Shelper was interviewed by Rob Voase about the value of loyalty programs, their future (including Blockchain) and the ups and downs of running your own business.
I am a shameless Mecca Beauty Loop fan girl and blogging enthusiast. For background, my article The Beauty Behind Mecca Beauty Loop explains all the reasons I love the program. This blog is all about their latest development, the launch of a new program tier, Level 4....
Behavioural commitment (the intention to stay) and attitudinal commitment (the preference for a company) are important concepts within the loyalty program context. These two types of commitment reflect the two-sided nature of the customer-brand relationship, and are...
With member benefits programs increasing in prevalence and popularity (where loyalty programs provide third-party offers to their members such as discount movie tickets, gift cards, accommodation, experiences and more), an industry has developed to provide support....