Everybody hates your brand is a weekly podcast from two marketing veterans, Jen Clinehens and Rob Voase, who discuss everything from CRM to Customer experience to Brand to marketing careers.
Recently Philip Shelper was interviewed by Rob Voase about the value of loyalty programs, their future (including Blockchain) and the ups and downs of running your own business.
Why are we likely to continue something we've invested time, money or effort in, even if it would be rational to give it up? Because of the sunk cost effect, which is defined as a greater tendency to continue an endeavour once an investment has been made —whether it...
This article is an excerpt from 'Loyalty Programs: The Complete Guide'. Buy it now on Amazon at at all leading book stores. Loss aversion suggests that the pain of losing something feels twice as powerful as the pleasure of gaining the same thing. Kahneman and Tversky...
Let’s take a step back Kids go through shoes fast. Whether it is from how quickly they grow or how quickly they destroy them, at some point a parent or relative will find themselves inside a children’s shoe store. Shoes & Sox is Australia’s leading independent...