Telstra may soon be launching a new loyalty program
The AFR recently published an article suggesting that unnamed marketing sources within Telstra had all but confirmed the planned launch of a new loyalty program...Read more
Cadbury’s Eggcelent application of gamification
Cadbury definitely didn’t invent the chocolate treasure hunt, but they sure are taking it to the next level with the execution of their new Crème...Read more
Qantas Frequent Flyer Connects Consumer And Business Rewards Accounts
Qantas Loyalty has launched a new convenience feature for a sub-set of their frequent flyer program members; the ability to connect a consumer account and...Read more
eBay Plus just became relevant with major Coles partnership
eBay Plus was fully launched in June 2018 in the Australian market, with a range of benefits including free delivery on Plus items, free returns...Read more
Bringing gamification to market is easier than you might think.
Gamification (i.e. using elements of game-play in non-game environments) is a really great way to get consumers to engage with your brand and attain cut-through...Read more
Hyper-personalisation is a consumer expectation; why are so few companies doing it well?
The sub-optimal use of consumer data is a constant bugbear to many industry experts and consumers alike. Most companies have a myriad of data sources,...Read more
Ryanair launches new annual membership
Ryanair has recently announced the launch of a new annual membership called Ryanair Choice, costing €/£199 per annum. For buying a Ryanair Choice membership you receive...Read more
My Dad joined Uber Rewards and here’s his experience.
Uber selected Pittsburgh Pennsylvania to trial driverless Uber Cars, and now ‘The Burgh’ has also been selected as the first city to roll out the...Read more
Rewardle is ramping up the value offers, and they’re good.
Rewardle offers the convenience of using a single membership to manage collecting points, redeeming rewards, ordering and making payments (via their app) at cafes and...Read more
Marley Spoon wants me back.
As a seasoned loyalty management consultant, I’ve enjoyed exposure to the inner workings of many companies to understand their loyalty program strategy and their approaches...Read more