7/11 Fuel App Fights Back Against BP/Velocity Partnership
Woolworths and Coles loyalty initiatives around discounted fuel have been around for years, but when BP became the first fuel company in Australia to announce...Read more
China’s “Social Scorecard” rewards program is absolutely terrifying
Over the past few years, China has been piloting its “Social Scorecard” system (SS for short), which is a nationwide reward points program for its...Read more
Is the time-bomb ticking for Qantas Frequent Flyer?
Loyalty & Reward Co read with particular interest an article by Grant Halverson recently on the Australian Productivity Commission (PC) Final Report into Competition in...Read more
Point Of Sale still the best place to recruit loyalty program members
US loyalty marketing agency Kobie (www.kobie.com) have released their findings of a research report which examines the state of loyalty among US consumers by gauging...Read more
Coffee Card loyalty programs will save the world
Coffee cards are the most prolific loyalty program design of all time. They’re simple to understand, simple to track, and the reward is perfectly designed...Read more
flybuys keeps smashing us with emails. Why?
The Loyalty & Reward Co team belong to a lot of loyalty programs. I mean literally hundreds. When we walk into a retailer and they...Read more
We Trialed the BWS 1 Hour Deliver Service And It’s Bloody Brilliant!
Friday afternoons at Loyalty & Reward Co HQ inevitably involve some form of celebratory drinking after a week of grueling loyalty program design, with our...Read more
Are You A QFF Original Member? Qantas Wants To Celebrate With You!
As part of the celebrations of Qantas Frequent Flyer’s 30th Anniversary, CEO Lesley Grant herself is sending out commemorative tickets to the original frequent flyer members who joined all...Read more
My Identity Was Stolen. Stocard Saved Me.
One of the challenges with being an idiot is you spend your life doing stupid things. Such was the case a few weeks ago when...Read more
The Plastic Loyalty Membership Card Will Soon Be Replaced By . . . You
Most loyalty programs still require members to carry a plastic loyalty card around in their wallet. For the last several years industry commentators have been...Read more