Loyalty Programs: The Complete Guide

The complete guide to Loyalty Programs written by industry experts, Loyalty & Reward Co

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Loyalty Programs: The Complete Guide combines a wide range of academic research, loyalty psychology and industry expertise to deliver a comprehensive and global view of all aspects of loyalty programs. Supported by over 150 case studies, it features:

• The history of loyalty programs
• Do loyalty programs work? An academic research review
• Loyalty psychology, biases and heuristics
• Loyalty program design frameworks and rewards
• Business-to-business (B2B) loyalty programs
• Member data capture, analysis and usage
• Loyalty technology and emerging capabilities
• Member lifecycle management
• Games and gamification
• Monetisation and commercial modelling
• Security and fraud risks, and legal considerations
• Loyalty program operations
• The future of loyalty

By
Philip Shelper

Co-created by
Stacey Lyons 
Max Savransky
Scott Harrison

With contributions by
Lincoln Hunter
Michael Smith
Stuart Dinnis