Loyalty Programs: The Complete Guide

The complete guide to Loyalty Programs written by industry experts, Loyalty & Reward Co

Available Now – Click Here To Order

Loyalty Programs: The Complete Guide combines a wide range of academic research, loyalty psychology and industry expertise to deliver a comprehensive and global view of all aspects of loyalty programs. Supported by over 150 case studies, it features:

  • The history of loyalty programs
  • Do loyalty programs work? An academic research review
  • Loyalty psychology, biases and heuristics
  • Loyalty program design frameworks and rewards
  • Business-to-business (B2B) loyalty programs
  • Member data capture, analysis and usage
  • Loyalty technology and emerging capabilities
  • Member lifecycle management
  • Games and gamification
  • Monetisation and commercial modelling
  • Security and fraud risks, and legal considerations
  • Loyalty program operations
  • The future of loyalty

Philip Shelper

Co-created by
Stacey Lyons 
Max Savransky
Scott Harrison

With contributions by
Lincoln Hunter
Michael Smith
Stuart Dinnis


Amazon Reviews of Loyalty Programs: The Complete Guide

Shelper has conducted painstaking research to build out an impressive body of knowledge on loyalty programs. The book covers literally everything relevant for managing a loyalty program or considering implementing one. It is likely to be viewed as ‘the bible’ for loyalty professionals everywhere.


Loyalty is a such a niche, its not easy to find up-to-date thinking from an independent source. This book doesn’t try to sell you anything, just a good combination of academic background and practical skills. Happy to recommend with 5 stars.


As someone who has worked in the loyalty industry for many years, I’ve never come across a book which provides such a comprehensive overview of everything there is to know about loyalty programs. This book covers everything. It’s an amazing resource.


Where can I buy a copy?

Loyalty Programs: The Complete Guide is currently available in paperback and Kindle eBook, please find the links below.

Paperback (Australia):


Paperback (Rest of World):


Kindle eBook: