Loyalty Programs: The Complete Guide

The complete guide to Loyalty Programs written by industry experts, Loyalty & Reward Co

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Loyalty Programs: The Complete Guide combines a wide range of academic research, loyalty psychology and industry expertise to deliver a comprehensive and global view of all aspects of loyalty programs. Supported by over 150 case studies, it features:

  • The history of loyalty programs
  • Do loyalty programs work? An academic research review
  • Loyalty psychology, biases and heuristics
  • Loyalty program design frameworks and rewards
  • Business-to-business (B2B) loyalty programs
  • Member data capture, analysis and usage
  • Loyalty technology and emerging capabilities
  • Member lifecycle management
  • Games and gamification
  • Monetisation and commercial modelling
  • Security and fraud risks, and legal considerations
  • Loyalty program operations
  • The future of loyalty

Philip Shelper

Co-created by
Stacey Lyons 
Max Savransky
Scott Harrison

With contributions by
Lincoln Hunter
Michael Smith
Stuart Dinnis


Where can I buy a copy?

Loyalty Programs: The Complete Guide is currently available in paperback and Kindle eBook, please find the links below.

Paperback (Australia):


Paperback (Rest of World):


Kindle eBook: