Entertainment Group

Full business transformation project across Marketing, Product, Innovation and IT

Entertainment Publications is the publisher of the popular Entertainment Books and the brand-new Entertainment Digital Membership. The company has agreements with over 14,000 merchants in Australia and New Zealand, providing customer value and discounts across a variety of industries and services including dining, shopping, travel and attractions.

Loyalty & Reward Co were engaged by Entertainment Publications to facilitate and complete the full digital transformation strategy for the business. This complete transformation was a 6-month engagement which included:

• Company organisational restructure 
• Product redesign including the launch of 3 x new digital memberships
• New product launch strategy
• Digital marketing and PR strategy, implementation and operation
• IT review and future roadmap strategy
• Development of innovation team
• Corporate sales strategy
• Fundraiser channel strategy