El Al Airlines

Best-practice consulting for frequent flyer program redesign and enhancement  

El Al Airlines is the incumbent airline of Israel. Their frequent flyer program, Matmid Club, allows members to earn points and enjoy a choice of options for redeeming the points: bonus flight tickets, hotel accommodations, car rental, upgrades and more.

In collaboration with Shaldor Consulting, Loyalty & Reward Co conducted a 12-month consulting project advising El Al Airlines on best-practice approaches to enhance Matmid Frequent Flyer Club. The project was part of a wider consulting program Shaldor led across the entire airline.