Everybody hates your brand is a weekly podcast from two marketing veterans, Jen Clinehens and Rob Voase, who discuss everything from CRM to Customer experience to Brand to marketing careers.
Recently Philip Shelper was interviewed by Rob Voase about the value of loyalty programs, their future (including Blockchain) and the ups and downs of running your own business.
How does it work? Cinebuzz Rewards is the loyalty program for moviegoers who go to see movies at Event, Greater Union, Birch Carroll & Coyle and other selected cinemas around Australia. Rewards points are the currency of this loyalty program. Members of the...
This article is an adapted from ‘Loyalty Programs: The Complete Guide‘. Buy it now on Amazon and at all leading book stores. Rewards play a critical role in driving member acquisition and engagement with loyalty programs, so understanding the several types of loyalty...
As an avid The Iconic and Amazon shopper, my customer experience and service expectations are relatively high.Furthermore, as a loyalty consultant, I recognise how important CX is to business success.I have transacted via Target Australia Online several times in the...