Everybody hates your brand is a weekly podcast from two marketing veterans, Jen Clinehens and Rob Voase, who discuss everything from CRM to Customer experience to Brand to marketing careers.
Recently Philip Shelper was interviewed by Rob Voase about the value of loyalty programs, their future (including Blockchain) and the ups and downs of running your own business.
A well-designed loyalty program fosters brand loyalty, drives repeat business, and provides valuable data on customer preferences and behaviors. However, a crucial...
Loyalty programs have long been a staple of customer engagement strategies, providing a way for businesses to reward customers for their repeated purchases and...
Building a loyal customer base can be a game-changer for any eCommerce business. As loyalty consultants, we know first-hand that loyalty programs are a powerful...