Loyalty programs with Philip Shelper – An interview on Everybody Hates Your Brand podcast

by | Apr 6, 2021 | Loyalty Programs


Everybody hates your brand is a weekly podcast from two marketing veterans, Jen Clinehens and Rob Voase, who discuss everything from CRM to Customer experience to Brand to marketing careers.

Recently Philip Shelper was interviewed by Rob Voase about the value of loyalty programs, their future (including Blockchain) and the ups and downs of running your own business.

Listen to the podcast.

Recent Posts

Luxury watch subscription programs; trend or fad?

As a Breitling owner, I was quite interested in their recently launched proposition called Breitling Select; a subscription based watch trial concept. Let’s take a look at a bit more detail. The proposition The concept revolves around the ability to trial (that is,...

Zero-Party Data: What Is It & How To Collect It?

In the new era of data, zero-party is digital gold. Data is becoming increasingly integral as brands seek to understand more about their customers. But as this desire for customer data grows, so privacy concerns become increasingly challenging. Growing consumer and...