Hyper-personalisation is a consumer expectation; why are so few companies doing it well?
The sub-optimal use of consumer data is a constant bugbear to many industry experts and consumers alike.
Cellarmasters’ Meet the Makers Annual Wine Tasting Event
Loyalty & Reward Co are eagerly looking forward to Cellarmasters’ Meet the Makers Annual Wine Tasting Event in Sydney this Friday evening. With over 500 brands, Cellarmasters have an incredible …
Oporto’s Loyalty Fail: Lazy member profiling in the age of big data
As a loyalty management consultant I join every loyalty program I can to study the design, the lifecycle marketing approach, and the value provided. It is always a learning experience. …
Would You Surrender Your Personal Information For A $1 Coffee Discount?
A Loyalty & Reward Co staff member received a marketing flyer from a street promoter at World Square yesterday. It contained an offer for a $2 coffee from The Bavarian, …