BWS are really feeling the heat after launching a 100 Days of Summer campaign that falls short of the previous year. Every year, the 100 Days of Summer campaign kicks...
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Join us for the Loyalty Programs Masterclass
Make 2020 more meaningful with the ADMA Loyalty Programs Masterclass. With practical hands-on learning from Australia’s leading loyalty consulting agency, Loyalty &...
Foxtel First: an epic fail.
Foxtel First launched in October 2019. Given it’s been almost a year, I thought I’d take a closer look into what’s on offer. The program is positioned as: “A free...
Can loyalty save the world? Origin Energy thinks so.
Origin Energy are a leading provider of energy to homes and businesses throughout Australia. Like most energy providers, Origin have a problem associated with energy...
12 top customer loyalty trends for 2021 and beyond
Loyalty programs, when designed and executed correctly, can work to generate increased visits, spend, brand affinity, advocacy, retention and market share. For this...