Are my Velocity Points safe?
Virgin Australia has been forced into voluntary administration after the coronavirus restrictions have crippled their cash flow. The airline communicated to the ASX that the move would help “recapitalise the …
The True History Of Loyalty Programs
Image: ‘S&H Green Stamps’ by Andy Warhol (1962) Loyalty programs have been around for many years, but when did they first appear? Ancient Egypt (c. 5000-3100 B.C.) In Ancient Egypt: …
Loyalty can save your small business. Read this.
Since the rapid on-set of the COVID_19 pandemic, many retails stores have been forced to close or have been hard hit by a drastic reduction in sales. A number of …
The big brands doing their bit to combat COVID-19
The COVID-19 pandemic has had a terrible impact on many businesses and indeed, on the economy as a whole. As a result, many companies have been looking to explore new …
Building habits, builds loyalty: the top 3 brands building habits right now.
Habits are at the core of many of our consumption decisions. Charles Duhigg, the author of ‘The Power Of Habit’ has actually said that 45% of consumer behaviour is driven …
Loyalty in the age of Coronavirus
These are tough times. Hospitals in some countries are overwhelmed. People are dying. Commodities are being hoarded. Share markets are crashing. Even safe haven assets like gold and Bitcoin are …
Customer Engagement & Loyalty Course: Sydney, May 2020
While the Australian loyalty industry is highly sophisticated and thriving, trying to access a loyalty education in Australia has always been challenging. Designing, implement and operating a loyalty or member …
Why Preference Centres are an important part of any loyalty program
Communication is a central part of any customer loyalty program. When we consider the basic stages of any member lifecycle engagement strategy, effective communication is necessary every step of the …
Aldi do. Messina do. Do you embrace the Treasure Hunt, too?
At Loyalty & Reward Co, we design a lot of loyalty programs for major brands, but we generally start the conversation by talking about designing a ‘customer engagement’ program. We …
Mad Mex, let’s not burrito around the bush
It was lunch time and I had a mission: get some food and join a new loyalty program. I knew there was one place to go. As a fan of …