As a loyalty consultant, I belong to well over one hundred loyalty programs, and the one glaring consistency among all of them is the proliferation of marketing emails...
Loyalty Technology
PiCo solves the problem of data connectivity with any retail POS
The single biggest technical issue facing loyalty program operators is how to match the member to the data. If a member of a loyalty program walks into a retailer and...
China’s “Social Scorecard” rewards program is absolutely terrifying
Over the past few years, China has been piloting its “Social Scorecard” system (SS for short), which is a nationwide reward points program for its citizens. However,...
BP Points Burn Likely To Be Turbo-Charging Velocity
While Velocity Frequent Flyer is remaining tight-lipped on how frequently points burn at BP's across Australia is being accessed by its members, a recent report by FIS...
Deloitte declares Blockchain as the future of loyalty. We disagree.
Deloitte released a report last week where they explore the role Blockchain technology can play in loyalty programs. The basis of the report is that many loyalty...
Flybuys takes on Qantas Assure
flybuys have challenged Qantas Assure to a classic ‘step-battle’ with their latest campaign, where members can earn 10% off fruit & veg at Coles by achieving steps...
Loyalty Tech: Stocard grabs a slice of the digital wallet market by pure innovation
Two weeks ago I was privileged to meet with David Handlos, Founder & CEO of Stocard. Radinck van Vollenhoven, Stocard’s Country Manager for Aust & NZ, also...