The food delivery business has seen tremendous growth over the past few years, with Menulog, Deliveroo & Uber Eats amongst the key market leaders. Prior to the emergence of those players however, the delivery duopoly …
Loyalty & Reward Co are big supporters of the scientific method in determining new approaches to drive member engagement for loyalty and rewards programs. Since some of us have …
As a loyalty consultant, I belong to well over one hundred loyalty programs, and the one glaring consistency among all of them is the proliferation of marketing emails they send …
The single biggest technical issue facing loyalty program operators is how to match the member to the data. If a member of a loyalty program walks into a retailer and …
I’m a big fan of flybuys; not only am I a frequent user, but also an advocate, because the program is simple and has a highly-appealing rewards currency, actively embraced …
Woolworths and Coles loyalty initiatives around discounted fuel have been around for years, but when BP became the first fuel company in Australia to announce an external rewards program partnership …
Over the past few years, China has been piloting its “Social Scorecard” system (SS for short), which is a nationwide reward points program for its citizens. However, they’ve applied some …
Loyalty & Reward Co read with particular interest an article by Grant Halverson recently on the Australian Productivity Commission (PC) Final Report into Competition in the Financial System. The PC …
US loyalty marketing agency Kobie (www.kobie.com) have released their findings of a research report which examines the state of loyalty among US consumers by gauging the role that timing, information …
Coffee cards are the most prolific loyalty program design of all time. They’re simple to understand, simple to track, and the reward is perfectly designed to appeal to the member. …
