I joined Uniqlo’s loyalty program. I regret it already.
I don’t shop there myself, but my kids seem to love Uniqlo clothes, so last weekend we picked up some Minions t-shirts and headed to the register. Joining the queue, …
Invest in your loyalty education.
The Australian Loyalty Association, the lead loyalty industry body in Australia, has announced the launch of a Customer Engagement & Loyalty Course. The 2 day course, the first of which will …
When gym is life (and a lot of money)
Some of the hottest new gyms have achieved phenomenal successes through understanding the critical role social identity and community play in maintaining customer loyalty.
Qantas Frequent Flyer announces major changes. Here they are.
With Olivia Wirth previously heading up PR for Qantas, the carefully staged press conference (announced days earlier and successfully generating lots of free press and social media coverage) showed her …
Watch Rocketman to rocket your points earn
The other day I bought some movie tickets for my wife and I to see the new Elton John biography, Rocketman. For those of you contemplating seeing it – yes, it …
Are KIA steering customers towards real benefits?
Yesterday it was announced that KIA motors are launching their new KIA Ownership Rewards Program named KORP
Calling relevancy, is there any relevancy anywhere?
It’s tough to cut through all the clutter and noise and make your brand / message stand out. For you marketers out there, I totally get it. However, the one …
Hilton Honors falls short of expectations
In today’s landscape, customer retention and customer loyalty are dependent on delivering a smooth experience which always meets expectations.
Qantas Frequent Flyer Connects Consumer And Business Rewards Accounts
Qantas Loyalty has launched a new convenience feature for a sub-set of their frequent flyer program members; the ability to connect a consumer account and a Business Rewards account. Members …
Bringing gamification to market is easier than you might think.
Gamification (i.e. using elements of game-play in non-game environments) is a really great way to get consumers to engage with your brand and attain cut-through you may not ordinarily have …