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Category: Loyalty Program

customer engagement / Loyalty Program

Rewardle is ramping up the value offers, and they’re good.

Rewardle offers the convenience of using a single membership to manage collecting points, redeeming rewards, ordering and making payments (via their app) at cafes and other businesses. While most coffee …

Loyalty Program

Air Canada take Aeroplan loyalty program off Aimia’s hands

The purchase of Aeroplan loyalty program from Aimia by Air Canada has been completed, with the airline’s new loyalty program scheduled for launch in 2020. “Air Canada is creating an …

Loyalty Program

The Loyalty Magazine Awards 2019 entries close soon.

From today, there are less than two weeks to go for loyalty programs to submit entries for The Loyalty Magazine Awards 2019, with the deadline of 14th February fast approaching. …

Loyalty Program / Member Engagement

Dosh app generates over $50m in dosh for its members via cashback

A US based cashback app called Dosh has secured a US$40m raise, based on a US$300m valuation.

customer engagement / Gamification / Loyalty Program / Loyalty Psychology

Apple running deeper into our daily lives with the Aetna health app

Apple and Aetna have announced they’ve teamed up on a new app for the Apple Watch to help track and reward healthy behaviour. The Attain by AetnaTM app combines a user’s …

Loyalty Program / Reward Program / Upsell

Marriott Bonvoy Member Benefits

Marriott Hotels have just announced the details of their new rewards program Marriott Bonvoy.

Loyalty Program / Loyalty Programs

Sephora faces backlash from premium members over loyalty program changes

Sephora is suffering a backlash from their premium tier members after recently announcing changes to the Sephora Beauty Insider loyalty program. The first change announced is that members of all …

customer engagement / Gamification / Loyalty Psychology / Member Engagement

Amazon just keeps on kicking goals

Just when you think the Amazon freight train might slow down, it gains speed and keeps on rolling.

Customer Delight / Loyalty Program / Loyalty Programs / Loyalty Psychology

True value proposition remains key to making paid loyalty programs successful

Market trends are showing that consumers are becoming significantly more receptive to paid loyalty programs. This shift is primarily due to 2 reasons:

Loyalty Program / Loyalty Programs

Pizza Hut expand Hut Rewards to UK

The food delivery business has seen tremendous growth over the past few years, with Menulog, Deliveroo & Uber Eats amongst the key market leaders. Prior to the emergence of those players however, the delivery duopoly …

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