My Dad joined Uber Rewards and here’s his experience.
Uber selected Pittsburgh Pennsylvania to trial driverless Uber Cars, and now ‘The Burgh’ has also been selected as the first city to roll out the highly anticipated Uber Rewards program …
Apple running deeper into our daily lives with the Aetna health app
Apple and Aetna have announced they’ve teamed up on a new app for the Apple Watch to help track and reward healthy behaviour. The Attain by AetnaTM app combines a user’s …
Amazon just keeps on kicking goals
Just when you think the Amazon freight train might slow down, it gains speed and keeps on rolling.
True value proposition remains key to making paid loyalty programs successful
Market trends are showing that consumers are becoming significantly more receptive to paid loyalty programs. This shift is primarily due to 2 reasons:
We’re experimenting on our children (again) in the name of loyalty research.
Loyalty & Reward Co are big supporters of the scientific method in determining new approaches to drive member engagement for loyalty and rewards programs. Since some of us have …
China’s “Social Scorecard” rewards program is absolutely terrifying
Over the past few years, China has been piloting its “Social Scorecard” system (SS for short), which is a nationwide reward points program for its citizens. However, they’ve applied some …
A Loyalty & Reward Program For Kids
Mornings are war at my house. My two boys, 3 & 5, love to yell and scream and throw toys, they hate eating breakfast, and dressing them is akin to …
Loyalty Psychology: Light up your customer’s brain like a Christmas tree
There is plenty of evidence to suggest surprise & delight campaigns as part of a loyalty program help forge a strong emotional connection between brands and consumers. Now we can …
Loyalty Psychology: Surprise & Delight Your Members For Just 10 Cents
It’s surprisingly easy to make loyalty program members feel better about their day, and by association feel more positive about your program’s brand. In 1987 psychologist Norbert Schwarz (Institute for …