Over the past few years, China has been piloting its “Social Scorecard” system (SS for short), which is a nationwide reward points program for its citizens. However, they’ve applied some …
Mornings are war at my house. My two boys, 3 & 5, love to yell and scream and throw toys, they hate eating breakfast, and dressing them is akin to …
There is plenty of evidence to suggest surprise & delight campaigns as part of a loyalty program help forge a strong emotional connection between brands and consumers. Now we can …
It’s surprisingly easy to make loyalty program members feel better about their day, and by association feel more positive about your program’s brand. In 1987 psychologist Norbert Schwarz (Institute for …
