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Category: Loyalty Psychology

Loyalty Program / Loyalty Programs / Loyalty Psychology / Loyalty Technology

Invest in your loyalty education.

The Australian Loyalty Association, the lead loyalty industry body in Australia, has announced the launch of a Customer Engagement & Loyalty Course. The 2 day course, the first of which will …

Loyalty Program / Loyalty Psychology / Markup / Member Engagement

When gym is life (and a lot of money)

Some of the hottest new gyms have achieved phenomenal successes through understanding the critical role social identity and community play in maintaining customer loyalty.

Customer Delight / Loyalty Programs / Loyalty Psychology / Upsell

Are KIA steering customers towards real benefits?

Yesterday it was announced that KIA motors are launching their new KIA Ownership Rewards Program named KORP

Customer Delight / Loyalty Management Consulting / Loyalty Program / Loyalty Psychology / Member Engagement / Responsive / Upsell

Calling relevancy, is there any relevancy anywhere?

It’s tough to cut through all the clutter and noise and make your brand / message stand out. For you marketers out there, I totally get it. However, the one …

customer engagement / Loyalty Program / Loyalty Psychology / Reward Program

My Dad joined Uber Rewards and here’s his experience.

Uber selected Pittsburgh Pennsylvania to trial driverless Uber Cars, and now ‘The Burgh’ has also been selected as the first city to roll out the highly anticipated Uber Rewards program …

customer engagement / Gamification / Loyalty Program / Loyalty Psychology

Apple running deeper into our daily lives with the Aetna health app

Apple and Aetna have announced they’ve teamed up on a new app for the Apple Watch to help track and reward healthy behaviour. The Attain by AetnaTM app combines a user’s …

customer engagement / Gamification / Loyalty Psychology / Member Engagement

Amazon just keeps on kicking goals

Just when you think the Amazon freight train might slow down, it gains speed and keeps on rolling.

Customer Delight / Loyalty Program / Loyalty Programs / Loyalty Psychology

True value proposition remains key to making paid loyalty programs successful

Market trends are showing that consumers are becoming significantly more receptive to paid loyalty programs. This shift is primarily due to 2 reasons:

customer engagement / Loyalty Psychology

We’re experimenting on our children (again) in the name of loyalty research.

  Loyalty & Reward Co are big supporters of the scientific method in determining new approaches to drive member engagement for loyalty and rewards programs. Since some of us have …

Loyalty Program / Loyalty Programs / Loyalty Psychology / Loyalty Technology

China’s “Social Scorecard” rewards program is absolutely terrifying

Over the past few years, China has been piloting its “Social Scorecard” system (SS for short), which is a nationwide reward points program for its citizens. However, they’ve applied some …

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  • Invest in your loyalty education.
  • When gym is life (and a lot of money)
  • Qantas Frequent Flyer announces major changes. Here they are.
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