A Loyalty & Reward Program For Kids
Mornings are war at my house. My two boys, 3 & 5, love to yell and scream and throw toys, they hate eating breakfast, and dressing them is akin to …
Loyalty Psychology: Light up your customer’s brain like a Christmas tree
There is plenty of evidence to suggest surprise & delight campaigns as part of a loyalty program help forge a strong emotional connection between brands and consumers. Now we can …
Loyalty Psychology: Surprise & Delight Your Members For Just 10 Cents
It’s surprisingly easy to make loyalty program members feel better about their day, and by association feel more positive about your program’s brand. In 1987 psychologist Norbert Schwarz (Institute for …