Surprise and delight is very powerful from a consumer psychology perspective. A marketing strategy designed to increase customer loyalty and engagement through unexpected rewards, the surprise and delight approach focuses …
While the Australian loyalty industry is highly sophisticated and thriving, trying to access a loyalty education in Australia has always been challenging. Designing, implement and operating a loyalty or member …
It was lunch time and I had a mission: get some food and join a new loyalty program. I knew there was one place to go. As a fan of …
I love your simple points-based model, easy to join and understand I love your sleek app design, which is always ready in my hand. I love your café recommendations, it’s …
The Australian Loyalty Association, the lead loyalty industry body in Australia, has announced the launch of a Customer Engagement & Loyalty Course. The 2 day course, the first of which will …
Some of the hottest new gyms have achieved phenomenal successes through understanding the critical role social identity and community play in maintaining customer loyalty.
Yesterday it was announced that KIA motors are launching their new KIA Ownership Rewards Program named KORP
It’s tough to cut through all the clutter and noise and make your brand / message stand out. For you marketers out there, I totally get it. However, the one …
Uber selected Pittsburgh Pennsylvania to trial driverless Uber Cars, and now ‘The Burgh’ has also been selected as the first city to roll out the highly anticipated Uber Rewards program …
Apple and Aetna have announced they’ve teamed up on a new app for the Apple Watch to help track and reward healthy behaviour. The Attain by AetnaTM app combines a user’s …
