Loyalty programs, particularly in retail industries have become increasingly monotonous and unmemorable. Moreover, they often lack originality and an on-brand...
Points Programs
San Churro’s El Social Program: The Sweet and the Sour
Calling all chocolate connoisseurs and lovers of desserts! If you have not yet been indulged, please allow me to introduce you to San Churro. San Churro is a leading...
The Inside Scoop: Who knew Ben & Jerry’s had a loyalty program?
Ben & Jerry’s have come a long way since their humble beginnings, from starting in a renovated gas station in Vermont to becoming a worldwide phenomenon that...
H&M membership program: Not the worst, but needs work
H&M is highly popular for their on-trend, affordable range of clothing across all categories. I only recently learned of their loyalty program, however, after being...
Tea Drop Rewards: A well brewed loyal-tea program
According to legend, tea was first discovered in 2737 BC when the second emperor of China, Shen Nong, a renowned herbalist, found that a leaf from a nearby bush had...
Frank Body’s Hotel Pink: Harnessing the power of member generated advocacy
Frank Body is a very well-known skin care brand popular for its signature coffee-scrub, but even more so for the brand’s clever embodiment and personification of the...
The JRE points program: Japanese loyalty is all about convenience
Those of you who have travelled to the land of the rising sun know just how dependent the everyday citizen is on trains, with an average of 6-7...
Marvel Insider: A SUPER loyalty program. Here’s why.
Marvel superheroes and comic books are a much-loved part of popular culture, contributing billions of dollars’ worth in collectible action figures and movies every...
Athlete’s Foot “MyFit rewards”: A model for simplicity and value
I still remember going into Athlete’s Foot as a kid at the beginning of the year to get my school and sport shoe combo. Undoubtedly my previous pairs were in tatters...
Forever You – A lesson to retailers on what not to do.
Forever New excels at offering women sophisticated, graceful, and fashion-forward clothing. Unfortunately, this same sophistication does not quite extend to...