Cadbury definitely didn’t invent the chocolate treasure hunt, but they sure are taking it to the next level with the execution of their new Crème Egg campaign in the...
Customer Delight
Telstra may soon be launching a new loyalty program
The AFR recently published an article suggesting that unnamed marketing sources within Telstra had all but confirmed the planned launch of a new loyalty program called...
Price and personalisation key to Marley Spoon’s continued success
Companies delivering meal kits with fresh, healthy produce for easier and faster cooking are no longer a new phenomenon. In fact, there are many of them out there,...
True value proposition remains key to making paid loyalty programs successful
Market trends are showing that consumers are becoming significantly more receptive to paid loyalty programs. This shift is primarily due to 2 reasons: There’s an...
We Trialed the BWS 1 Hour Deliver Service And It’s Bloody Brilliant!
Friday afternoons at Loyalty & Reward Co HQ inevitably involve some form of celebratory drinking after a week of grueling loyalty program design, with our preferred...
The new Mentos campaign is sweet-as, bro!
Here at Loyalty & Reward Co HQ we’ve realised we’re depressed with all the nasty stuff going down in the world. Just when we needed a dose of sympatico, Mentos have...
IKEA Deliciously Delights With Brilliant Cooking Engagement Play
Loyalty & Reward Co love IKEA’s recent engagement campaign to promote their big kitchen sale in Canada. Cook This Page was launched in IKEA stores to drive deeper...
The Age Of Lazy Tastes Delicious
At some stage one reaches a certain age when the act of ‘thinking’ is far too exhausting and complicated to bother about. In the olden days this was a problem, because...
The Tailor’s Co: Buying suits in the digital age is a true delight
Despite all this Millennial-led talk of ditching suits for jeans and t-shirts in the office, here at Loyalty & Reward Co we continue to love wearing nicely-fitting,...
Introducing ‘make’: our new Start-Up which helps talented artists generate a sustainable income
Life as an artist is getting harder. Across the world government funding for the arts has been cut substantially since the GFC to offset deficit blow-outs brought on by...