The ability for users to be able to unsubscribe from email marketing lists is a regulatory requirement. But Google’s increasingly sophisticated and automated process...
Stacey Lyons
The ‘Gift Growler’. Could this be the perfect little loyalty play?
Recently, I went to the inner west craft brewery, Wayward, and loved it. I saw something called a ‘Gift Growler’ on the menu so asked what it was. Firstly, a growler is...
Hamish & Andy launch a Loyalty Card for lol’s. But it’s actually good.
The loyalty program that started for a laugh is actually no joke. Launching next week, and whether it was fully intentional or not, this program has some brilliance...
The beauty behind Mecca Beauty Loop
When conversing with clients, I often get asked the question ‘what’s your favourite loyalty program?’ I’m always joining, engaging with and contributing to hundreds of...
Why progress is motivating: the loyalty psychology behind the Goal Gradient Effect.
Goal Gradient Effect First reported by Hull (1934)[1], the Goal Gradient Effect states that the tendency to approach a goal increases with proximity to the goal. Hull...
Benefitting from behavioural biases
If loyalty programs aim to positively influence consumer behaviour, then understanding how consumers make decisions and the factors that influence decision making is an...
Are you practicing loyalty program hygiene during COVID-19?
Personal hygiene like washing hands, covering coughs and cleaning surfaces is critical to staying healthy during this time. Good personal hygiene practices are also...
Building habits, builds loyalty: the top 3 brands building habits right now.
Habits are at the core of many of our consumption decisions. Charles Duhigg, the author of ‘The Power Of Habit’ has actually said that 45% of consumer behaviour is...
I am a Millennial. Here’s how to engage me.
Millennials have more spending power than all the audiences before us. We also act differently to all the audiences before us. Our buying habits are actually altering...
10 things I love about Ritual Rewards…
I love your simple points-based model, easy to join and understand I love your sleek app design, which is always ready in my hand. I love your café recommendations,...