Influencing consumer behaviour Loyalty programs aim to influence consumer behaviour. Therefore, understanding how consumers make decisions and the factors that...
Philip Shelper
Web3 Loyalty: An Introduction
Loyalty & Reward Co first explored the use of blockchain in loyalty in 2017, which included a world-first research project at the University of NSW. Since then, the...
A global recession is coming. Is your loyalty program ready?
Recession is coming There are plenty of concerning financial and economic statistics out there which assign a high probability that the world is headed for recession....
The Metaverse is coming? According to kids, it’s already here.
ERIK the skeleton is an eleven-year-old Australian YouTuber. He specialises in stop motion animation and is an avid gamer. I recently interviewed Erik about the...
International Loyalty Awards
The International Loyalty Awards for 2022 are open for entries up until 14th February. The awards celebrate excellence, innovation and best practice in the loyalty...
Hermes – the ultimate luxury loyalty program that isn’t really a program
Many high-end fashion brands do not have loyalty programs in the traditional sense. The industry is not overly concerned with providing points or discounts to their...
Should you consider a paid loyalty program?
The paid loyalty scene has long been an arena that many retailers have been hesitant to get involved in. But is this framework the future of loyalty and rewards? Should...
Open Loyalty release their 2021/22 Loyalty Trends Report
Open Loyalty have released their latest Loyalty Trends Report which covers existing and upcoming trends in customer loyalty marketing. Each year, Open Loyalty prepare...
BYJU’s Future School master the art of learning gamification
You may have seen the ads on LinkedIn promoting coding classes for kids from BYJU’s Future School. With my kids obsessed by video games and stuck in lockdown in Sydney,...
Is Underberg the perfect lockdown loyalty program?
Legend has it that drinking a bottle of Underberg a day makes Covid-19 lockdown pass by that little bit faster. I first encountered Underberg on a holiday in Germany....