The other day I bought some movie tickets for my wife and I to see the new Elton John biography, Rocketman. For those of you contemplating seeing it - yes, it was great...
Max Savransky
Calling relevancy, is there any relevancy anywhere?
It’s tough to cut through all the clutter and noise and make your brand / message stand out. For you marketers out there, I totally get it. However, the one thing that...
Telstra may soon be launching a new loyalty program
The AFR recently published an article suggesting that unnamed marketing sources within Telstra had all but confirmed the planned launch of a new loyalty program called...
Bringing gamification to market is easier than you might think.
Gamification (i.e. using elements of game-play in non-game environments) is a really great way to get consumers to engage with your brand and attain cut-through you may...
Hyper-personalisation is a consumer expectation; why are so few companies doing it well?
The sub-optimal use of consumer data is a constant bugbear to many industry experts and consumers alike. Most companies have a myriad of data sources, across a wide...
Ryanair launches new annual membership
Ryanair has recently announced the launch of a new annual membership called Ryanair Choice, costing €/£199 per annum. For buying a Ryanair Choice membership you receive...
Dosh app generates over $50m in dosh for its members via cashback
A US based cashback app called Dosh has secured a US$40m raise, based on a US$300m valuation. Dosh has only been around for a couple of years, but has achieved crazily...
Coles partners with Uber Eats to deliver new ready-to-eat menu
Coles is teaming up with country’s biggest food platform Uber Eats to deliver hot food to homes in less than 30 minutes. Coles is the first supermarket to do so. To...
Price and personalisation key to Marley Spoon’s continued success
Companies delivering meal kits with fresh, healthy produce for easier and faster cooking are no longer a new phenomenon. In fact, there are many of them out there,...
Amazon just keeps on kicking goals
Just when you think the Amazon freight train might slow down, it gains speed and keeps on rolling. The latest news announced in December 2018 is that Amazon will be...