by Federico Couret | 16 Nov 2021 | Loyalty Program Reviews
In 1966, Paul van Doren, his brother James and a couple of friends opened a shoe business in Anaheim, California. They manufactured canvas deck shoes with grippy soles on premises and sold them directly to the public. Legend says the name Vans was coined when people...
by Zoe Tattersall | 12 Sep 2022
Loyalty Courses in APAC and Europe. Based in Australasia and Asia Pacific region? Learn ABOUT THE AUSTRALIAN COURSE Based in Europe? Learn ABOUT THE EUROPEAN COURSE Course Overview Loyalty Programs: The Complete Masterclass is the world’s leading education...
by Philip Shelper | 23 Aug 2022 | Articles
Influencing consumer behaviour Loyalty programs aim to influence consumer behaviour. Therefore, understanding how consumers make decisions and the factors that influence decision making is an important area of research for loyalty program designers and operators. One...
by Georgette Mikhael | 13 Feb 2022 | Loyalty Program Reviews
Loyalty programs, particularly in retail industries have become increasingly monotonous and unmemorable. Moreover, they often lack originality and an on-brand interpretation of loyalty elements by simply labelling loyalty currency ‘points’ or naming tiers after the...
