While Velocity Frequent Flyer is remaining tight-lipped on how frequently points burn at BP's across Australia is being accessed by its members, a recent report by FIS...
Year: 2016
Deloitte declares Blockchain as the future of loyalty. We disagree.
Deloitte released a report last week where they explore the role Blockchain technology can play in loyalty programs. The basis of the report is that many loyalty...
We taste-test Gelato Messina’s new loyalty program
Everyone who’s anyone in Sydney is talking about the Tramsheds opening in Glebe. You’ve just gotta go. Parking is a nightmare. Get the Lightrail. Loyalty & Reward...
Loyalty Fraud Prevention Association launches as loyalty fraud continues to grow
It’s not something that’s widely talked about, but loyalty fraud is extremely prevalent. When you consider points are a currency with a defined value, and account...
A Loyalty & Reward Program For Kids
Mornings are war at my house. My two boys, 3 & 5, love to yell and scream and throw toys, they hate eating breakfast, and dressing them is akin to going 15 rounds...
Flybuys takes on Qantas Assure
flybuys have challenged Qantas Assure to a classic ‘step-battle’ with their latest campaign, where members can earn 10% off fruit & veg at Coles by achieving steps...
Disney’s Brilliant Grassroots Play To Promote Pete’s Dragon
Loyalty & Reward Co love Disney’s marketing technique to promote their latest movie Pete’s Dragon. Disney has employed local poster-distribution companies to stick...
Loyalty Psychology: Light up your customer’s brain like a Christmas tree
There is plenty of evidence to suggest surprise & delight campaigns as part of a loyalty program help forge a strong emotional connection between brands and...
HSBC Claims Wednesdays With An Exclusive Rewards Offer
HSBC Visa Credit or Debit card customers can enjoy 2-for-1 tickets at HOYTS after the launch of HSBC Wednesdays. The twelve month partnership between HOYTS and HSBC...
Guzman Y Gomez throwing free burritos at GYG Loyalty Program members. I’m getting fat.
Loyalty & Reward Co's favourite Mexican Taqueria Guzman Y Gomez have really turned up the value on their GYG Loyalty Program by offering free burritos to members...