Loyalty & Reward Co love IKEA’s recent engagement campaign to promote their big kitchen sale in Canada.

Cook This Page was launched in IKEA stores to drive deeper customer engagement with IKEA kitchen products and their range of Swedish food products. The campaign was the brainchild of Leo Burnett, Toronto.

Perfect for those who don’t know how to cook (but lots of fun for anyone), the concept involves laying out a piece of parchment paper, placing the ingredients on their corresponding images, scrunching the whole thing up and chucking it in the oven.

Watch this video to see how cool it is.

Now if only assembling an IKEA coffee table was that easy!

Philip Shelper is a specialist loyalty consultant based in Sydney, Australia who obsesses about everything to do with loyalty and rewards. His company Loyalty & Reward Co are a leading loyalty consulting firm.

Let’s connect! https://au.linkedin.com/in/philipshelper