As part of the new and exciting partnership with Velocity Frequent Flyer, flybuys is sending out invitations to certain members inviting them to Explore Gold with a free 3 month Gold status.

To be eligible the flybuys member must:

• Be a Velocity member
• Have linked their flybuys and Velocity memberships within their flybuys account
• Be a current Qantas Frequent Flyer Silver, Gold, Platinum, Platinum One or Chairmans Lounge member

Eligible members have just 10 days to submit their application.

This campaign reflects a similar (and very successful) status-match campaign Velocity ran back in 2011 when CEO John Borghetti made a strategic and aggressive play for Qantas’ corporate business travellers.

This may be a taste of things to come as Velocity & flybuys exploit their tie-up to take the fight to Qantas and Woolworths Rewards. There will be blood, with the likely winner being consumers who will benefit from the increased no-holds-barred competition.

Philip Shelper is a specialist loyalty consultant based in Sydney, Australia who obsesses about everything to do with loyalty and rewards. His company Loyalty & Reward Co are a leading loyalty management consulting firm.

Let’s connect! https://au.linkedin.com/in/philipshelper